Everything we do, priced
Services & pricing
12 areas, 108 services, every price published. All amounts are Australian dollars excluding GST, fixed unless marked “from” or “POA”. Monthly items are billed separately. Quotes are valid 30 days.
Every engagement opens with one of these. Nothing else gets quoted until the business has actually been looked at.
Written by a person, researched against primary sources, Australian English. No bulk AI volume.
Two jobs now: ranking in Google, and being findable by ChatGPT, Claude and Perplexity.
Built by the people who ran it. Downscale is the reference — a live clinic, not a portfolio piece.
Only after the process has been looked at. Automating a broken process makes it break faster.
We will tell you if you are not ready to advertise — usually the site or follow-up is the problem, not the budget.
The part almost nobody else can deliver: a nurse practitioner who has built and operated compliant systems inside AHPRA-regulated businesses.
Ongoing. Cancel with 30 days notice, no lock-in contract.
Scoped and fixed-price before anything starts. The ones that change a business rather than improve a page.
Buy once, download immediately. Written from primary sources and dated — this area moves.
Not sure where to start?
The Reality Check scores your business and tells you a useful priority to discuss next — even when that thing is “don’t spend money yet.”
Take the Reality Check
Runs on the NRS console. Managed for you, or licence the desk and run it yourself.