// the agency

Not Real. Smart.

Not Real = Artificial. Smart = Intelligence. AI — said differently.

We didn't set out to build an AI company. We run 10 Australian businesses — health clinics, telehealth, skincare, fragrance. We needed marketing done properly. What we found was a $5,000/month agency sending PDF reports, a freelancer who disappeared after month three, and an intern who nearly got us fined by AHPRA.

So we built our own marketing agency. One that actually does the work.

Not a dashboard. Not a scheduling tool. Not another app selling you integrations dressed up as innovation. An actual agency — 14 AI specialists that write your content, design your graphics, schedule your posts, monitor your competitors, and keep you compliant. You just talk to the Director. Like you would a real agency. Except this one doesn't ghost you.

We built it for healthcare first because that's the hardest. AHPRA compliance. TGA advertising rules. A $60,000 fine for getting an Instagram post wrong. If it handles that, it handles anything.

This is Australian. Not outsourced. We use it every day across our own brands. We stake our businesses on it.

The tech behind it changes. The promise doesn't.

Today it uses the best AI available. Tomorrow it'll use better. The apps you install now will be gone in two years — AI will live in your phone, your laptop, your watch, and it'll just do things. We're building for that. Always moving forward. Always ready for what's next.

You don't need to understand any of it. You just need to talk to your agency.

// what your agency does

// create

  • -Content & copy writing
  • -SEO-optimised blog posts
  • -Paid ad copy (Google, Meta, LinkedIn)
  • -Email campaigns (Spam Act compliant)
  • -Video scripting (Reels, TikTok, YouTube)
  • -Graphic design via Canva
  • -AI video generation via HeyGen
  • -Web search and competitor research

// publish

  • -Content calendar with auto-scheduling
  • -Facebook publishing
  • -Instagram publishing
  • -LinkedIn publishing
  • -TikTok publishing
  • -YouTube publishing
  • -Post signatures and branding
  • -Platform algorithm intelligence

// protect

  • -AHPRA advertising compliance
  • -TGA therapeutic claims checking
  • -Guardian Agent validation on every output
  • -Brand DNA voice enforcement
  • -Banned words and constraint rules
  • -Reddit AHPRA awareness (public scrutiny)
  • -Audit trail for all content decisions

// connect from anywhere

Your agency lives wherever your AI lives. Use the web app, or connect from Claude Desktop, Claude Mobile, VS Code (Cowork), or Claude Code. One click to connect — your 14 agents appear as native tools in any Claude conversation.

  • -Web app — notrealsmart.com.au
  • -Claude Desktop & Mobile — one-click connector
  • -VS Code (Cowork) — agency tools while you code
  • -Claude Code — terminal access for power users
  • -Google Calendar / Apple Calendar — auto-synced content plan
  • -Any MCP-compatible AI client

Work on your business. Not in your marketing.

// help & documentation

Frequently Asked Questions

Select a category, then run a command to reveal the answer.

~/nrs/faq/getting-started