About Not Real Smart

An Australian agency for health practices and small businesses.

We help with AI, search, social media, websites, automation and admin, and with the advertising rules that apply to health.

The agency was founded by a Nurse Practitioner, which is why health advertising rules and AI governance are central to how we work.

How we think about AI

AI is good at drafting, sorting and answering routine questions. It does not replace clinical judgement, and it should never publish on its own.

Every plan we write says where AI helps, where a person should stay in charge, and where the money is better spent elsewhere.

Our own products, still early. Named to show the kind of work we do, not as client results.

Downscale: Systems for a telehealth clinic: website, booking, patient portal and front desk.
TeleScribe: Clinical documentation software.
EndorseMe: A portfolio and evidence app for nurses working towards endorsement.
ScentSell: An online fragrance marketplace.

We do not give tax, legal, insurance or clinical advice, and we do not prescribe. When you need that, we point you to the right professional.

Tell us what is going on in the business. If we can help, you get a written quote. If we can’t, we will say so.