The method

How we work

A clear assessment, agreed work and a practical handover. The scope sets out the deliverables, training and any follow-up review.

From understanding the problem to useful work

We agree what needs doing, who will carry it out and how the result will be checked. You can engage us to guide, build, coordinate or manage the work.

  1. 1

    Assess

    Understand the business and agree the scope: people, systems, customers, money and risk.

  2. 2

    Decide

    Use the evidence to choose useful priorities, including where no change is needed.

  3. 3

    Do the next thing

    One priority at a time. Guide, build, coordinate or manage.

  4. 4

    Train

    Prepare the training, procedures and walkthroughs agreed for your team.

  5. 5

    Hand over

    Confirm access, documentation and any follow-up or ongoing support in the agreed scope.

Four ways we carry it

Guide

We teach you or your staff to do it, on screen, together.

Build

We create or configure it ourselves.

Coordinate

We find the right specialist, write the brief, and integrate the result.

Manage

We run the agreed ongoing work with clear responsibilities.

Free and organic first. Paid last.

A new business cannot afford ads, and paid traffic pointed at a broken funnel just buys a more expensive failure. We fix what is free before we spend a dollar.

First, in this order

  1. 1Search — your profile, your website, your content
  2. 2Referrals, made systematic instead of accidental
  3. 3Partnerships with businesses that share your customer
  4. 4Community and local presence
  5. 5Reactivating past customers, the cheapest revenue there is
  6. 6Email and newsletter

Only then, paid

Search ads first, because they capture demand that already exists rather than trying to create it. And not before we can tell you what a lead costs and what a customer is worth, because otherwise you are guessing with your own money.

Find your next move

A short set of questions about your business. You get one opportunity worth chasing, one risk worth fixing, and one thing we think you should not spend money on yet.

Take the Reality Check

Free. No account needed to start.