The Marketing Audit

A marketing audit is like a check-up for your business's marketing. Type /audit in the chat and your Director will assemble a team of six specialist agents to review your brand from every angle. It takes a few minutes, but you get a thorough, honest assessment.

What the six departments check

Each department focuses on a different area:

1. 1.Competitor Intelligence — who your competitors are, what they are doing well, and where you can beat them.
2. 2.SEO & Search — how easy it is to find you on Google and AI search engines, and what keywords to target.
3. 3.Content & Copy — the quality and consistency of your existing content across all channels.
4. 4.Analytics & Reporting — what your numbers say about traffic, engagement, and conversions.
5. 5.Compliance — whether your marketing meets AHPRA, TGA, and consumer law requirements.
6. 6.Web & Conversion — how well your website turns visitors into customers.

How to read your audit

Each department gives you a RAG rating — Red (needs urgent attention), Amber (room for improvement), or Green (looking good). Start with the reds. The Director will also give you a summary at the top with the three most important things to fix first.

Running regular audits

We recommend running an audit once a month, or after any major change to your business (new website, new product, rebranding). Your Director will remember your previous audits and tell you what has improved or gotten worse.