// understanding-reports
Competitor Intelligence
Find out what your competitors are doing — and how to do it better
Last updated 2026-04-07
Your Director has a specialist Competitor Intelligence agent that can research your competitors' websites, social media, SEO, and marketing strategies. You get actionable insights, not just data.
How to run competitor research
Use these commands in chat:
- 1./scan [website URL] — a quick overview of a competitor's website, tech stack, and content.
- 2./deepscan [website URL] — a thorough analysis including SEO, social media, content strategy, and advertising.
- 3./swot — runs a full strengths, weaknesses, opportunities, and threats analysis comparing you to your competitors.
What you learn
Competitor reports typically cover: what keywords they rank for that you do not, how often they post on social media and what gets engagement, what their website does well (and badly), what advertising they appear to be running, and gaps in their strategy that you could exploit.
Using the intelligence
The best part is what comes after the report. Ask your Director "How can I beat them?" or "Write me a content plan that targets their weak spots." The competitor intelligence feeds directly into your content, SEO, and advertising strategies.
Ongoing monitoring
You do not need to remember to check on competitors. Your Director can set up regular scans and alert you when a competitor makes a significant change — like launching a new product, changing their pricing, or ramping up their social media.
Still need help?
Talk to your Director