Your Inspiration Library

Your Inspiration Library is a collection of marketing examples from other brands that you find inspiring. It helps your Director understand not just who you are, but what kind of marketing you aspire to create.

What to save

Add anything that catches your eye:

1. 1.A social media post from a brand that nailed the tone you want
2. 2.An email subject line that made you click
3. 3.A landing page design that felt perfect
4. 4.A competitor's campaign that you wish you had thought of
5. 5.A tagline or slogan that resonated with you

How to add inspiration

Share examples with your Director in conversation. Say things like:

1. 1."Save this as inspiration: [paste the text or link]"
2. 2."I love how this brand talks to their audience — add this to my inspiration library"
3. 3."Add Nike's 'Just Do It' campaign to my inspiration"

Your Emulation Wishlist

As a special part of your Inspiration Library, you can create an Emulation Wishlist — brands and campaigns you specifically want to emulate. This is different from general inspiration because it tells your Director "make my marketing feel like this". It directly influences the creative direction of your content.

How it is used

When your agents create content, they reference your Inspiration Library for creative direction. If you have saved a social post you loved, your content specialist will study its structure, tone, and hook when writing your own posts. The more examples you save, the better your agency understands your taste.