How Conversations Work

Talking to your Director is like talking to a real marketing agency lead. You speak naturally, explain what you need, and they handle the rest.

One conversation at a time

Each conversation is saved and you can come back to it later. Your Director remembers what you discussed, what was created, and what decisions were made — not just in this conversation, but across all your conversations.

Behind the scenes

When you ask for something, the Director figures out who should handle it. A blog post goes to the content specialist. An SEO question goes to the search scientist. A compliance check goes to the regulatory expert. You never need to pick a department — the Director does it automatically.

Images and screenshots

You can paste images directly into the chat (Cmd+V on Mac, Ctrl+V on Windows) or drag and drop them. The Director can see and analyse images — useful for reviewing designs, competitor screenshots, or ad mockups.