// getting-started
What is NotRealSmart Agency?
Your own AI marketing team — 14 specialists, 1 conversation
Last updated 2026-04-07
NotRealSmart is your own AI marketing agency. The name says it all — Not Real (Artificial) Smart (Intelligence). It is AI, said differently.
Instead of hiring a marketing agency or doing everything yourself, you talk to one person — the Director. Behind the scenes, 13 specialist agents handle the work: content writing, SEO, paid ads, email campaigns, video scripts, brand identity, competitor analysis, compliance checking, and more.
Who built it?
Black Health Intelligence Pty Ltd — an Australian company running 10 businesses across health clinics, telehealth, skincare, and fragrance. We built NotRealSmart because we needed it ourselves. It specialises in healthcare marketing (with built-in AHPRA and TGA compliance), but works for any business.
How is it different from ChatGPT?
Five key differences:
- 1.Brand memory — every agent knows your brand voice, audience, and past work across sessions.
- 2.Compliance — every output is checked against Australian health advertising rules.
- 3.Departments — 14 independent specialist agents, not a generalist.
- 4.Meeting room — complex requests get input from multiple specialists working in parallel.
- 5.Action bar — save, email, create to-dos, export, and compare reports with one click.
Still need help?
Talk to your Director