// creating-content
Post Templates
Reusable caption templates with fill-in variables
Last updated 2026-04-08
Post templates let you create reusable caption formats with variables like {product}, {date}, and {brand} that get filled in each time you use the template.
Using a template
- 1.In the Post Composer, click the "Templates" button
- 2.Browse available templates and click one to select it
- 3.Fill in any variables (product name, offer details, etc.)
- 4.Preview the final caption and click "Use Template"
tipTemplates are per-brand, so each of your brands can have its own set of reusable formats.
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