AHPRA Advertising Rules

What is AHPRA?

AHPRA (the Australian Health Practitioner Regulation Agency) regulates how health practitioners advertise their services. If you are a doctor, nurse, physiotherapist, dentist, psychologist, or any registered health practitioner, these rules apply to everything you publish — social media, websites, brochures, and more.

The big rules

Here are the most important things you cannot do in health advertising:

1. 1.No testimonials — you cannot use patient reviews, success stories, or "I lost 20kg" quotes in your marketing.
2. 2.No before-and-after photos — even real ones. These are considered misleading by AHPRA.
3. 3.No guarantees of outcomes — you cannot say "we will fix your back pain" or "guaranteed results".
4. 4.No claims of superiority — you cannot say "best clinic in Melbourne" or "number one rated".
5. 5.No creating unreasonable expectations — keep it realistic and honest.

What you can say

You can describe your services, your qualifications, your opening hours, and general information about conditions you treat. You can say things like "we offer physiotherapy for back pain" — just not "we cure back pain."

How NotRealSmart helps

Your Director and the Guardian Agent know these rules inside out. When they write content for a health brand, they automatically avoid AHPRA violations. If something borderline slips through, the compliance checker will flag it before it goes live.